Social Media
Influencers at Work: Novel Issues in Employee Speech
This year, employees across industries stoked controversy with their out-of-work activities. On Wall Street, junior bankers posed for a fashion photoshoot that showcased their significant spending habits – a shoot which many of their employers did not authorize. In law, multiple law firm influencers posted a steady stream of “day in the life” videos, often including shots of their workstations, office hallways, and cafeterias. Such activities have raised important questions concerning the permissible bounds of employee speech while on and off the clock. In light of the rapidly growing number of individuals who leverage their employment to gain social media fame, employers should refamiliarize themselves with the tools they can lawfully use to address employee speech that negatively affects their businesses. This article examines several recent New York court decisions addressing claims against employers who take adverse actions due to their employees’ speech activities, analyzes current statutory protections for employee speech, and provides practical guidance for employers. As a starting point, New York courts often apply two legal frameworks when evaluating employee speech: New York Labor Law § 201-d and § 7 of the National Labor Relations Act. NYLL § 201-d New York Labor Law § 201-d provides a limited level of protection for employee off-the-clock speech. Specifically, the statute prohibits employers from discriminating against employees based on certain defined “recreational activities” outside work hours, off employer premises, and without use of employer equipment. The term “recreational activities” often shapes judicial analyses of the statute, which the legislation defines as “any lawful, leisure-time activity, for which the employee receives no compensation and which [people generally engage in] for recreational purposes, including but not limited to sports, games, hobbies, exercise, reading and the viewing of television, movies and similar material.” Section 201-d(3)(a) creates an important exemption for any recreational activity that “creates a material conflict of interest related to the employer’s trade secrets, proprietary information or other proprietary or business interest.” Therefore, if a court considers an activity as recreational, it may not limit employer adverse actions resulting from the activity if the employer reasonably concludes that the activity poses a material conflict with the employer’s business interests. The definition of recreational activity often becomes the focus of § 201-d lawsuits. Employees, claiming their outside activities constituted recreational activities, have attempted to assert § 201-d protections following terminations of employment. Courts, however, have interpreted “recreational activities” narrowly. See, e.g., McCavit v. Swiss Reinsurance America Co., 237 F3d 166 (2d Cir. 2001) (dating is not a “recreational activity”). Recent cases, however, have signaled a potential shift in how courts view off duty conduct. As new technologies, including social media posts, present novel issues as to what constitutes a recreational activity, courts have shown increased receptivity to analyzing the other subsections of the statute. Rather than focus on whether activities are “recreational” or not, some courts have instead centered their analysis on whether an activity impacts the employer’s reputation, and, therefore, excludes the activity from coverage by the statute under the “conflict-of-interest” exception. For example, in Evseroff v. Scripps Media, Inc., 2026 N.Y. Misc. LEXIS 123 (Sup. Ct. N.Y. Cty., Jan. 6, 2026), the court evaluated whether a Facebook post marred an employer’s reputation. In that case, an employee shared a Facebook post featuring the World Trade Center with the phrase “Never Forget” juxtaposed with an image of Representative Ilhan Omar stating “I am the Proof – You Have Forgotten.” The employee invoked § 201-d as protecting the post. The court rejected the invocation of § 201-d on summary judgment. In a shift from prior cases, the court held that even if the social media post was a recreational activity, the post created a “material conflict of interest” with the “defendant’s business interest.” The court explained that the post “invite[d] a public backlash” against the employer. Thus, the material conflict exception to § 201-d applied, because the employee’s activity placed the employer’s reputation and standing in a negative light. Similarly, in Neel v. N.Y. Univ., 2026 N.Y. Misc. LEXIS 1253 (Sup. Ct. N.Y. Cty., Feb. 26, 2026) New York University removed a doctor from his leadership positions due to posts regarding the Israel-Hamas war. The doctor filed suit, arguing that these removals were unlawful. The court granted the University’s motion to dismiss the doctor’s § 201-d claim. The court distinguished between recreational and content-based termination activities. The court noted that even assuming that blogging was a recreational activity, the University did not terminate the professor “for the activity of blogging, but for the content of the blog post.” The doctor’s termination therefore remained permissible. Lessons Learned Evseroff and Neel are instructive to employers facing questions concerning off-the-clock employee speech that negatively impacts the employer’s business. For employers facing claims relating to employee speech, these cases suggest that courts will scrutinize whether an employer based an adverse action on the activity of posting or the content of posts. Nevertheless, employers taking adverse action due to such speech should consider contemporaneously documenting the nature of the offending content. In addition, attorneys handling employee speech cases should consider developing evidence of the harm that the employee’s activity causes to the employer’s reputation, standing, or relationships in the relevant community or business environment. NLRA § 7 By contrast to § 201-d, which focuses on employee off-the-clock conduct, NLRA § 7 protects employee rights both on-the-clock and off-the-clock. Section 7 establishes that employees have the right to engage in “concerted activities for the purpose of collective bargaining or other mutual aid or protection.” Section 8(a)(1) of the Act provides that employers cannot “interfere with, restrain, or coerce employees in the exercise of the rights guaranteed in Section 7.” Section 7 applies to both unionized and non-unionized employees. For the past three years, the NLRB has interpreted § 7 under the framework set forth in Stericycle, Inc., 372 NLRB No. 113 (2023). There, the Board held that in setting forth a § 7 claim, the NLRB General Counsel must demonstrate that the challenged rule had a reasonable tendency to chill employee speech. If the General Counsel succeeds in this showing, then the NLRB will presume that the conduct violates § 7. The NLRB then offers the employer the opportunity to rebut the presumption of unlawfulness by demonstrating that the rule advances a legitimate and substantial business interest that the employer cannot achieve with a more narrowly tailored policy. Presidential administrations often shape the NLRB’s approach to § 7 cases. In the first Trump term, the NLRB evaluated § 7 cases under the standard set forth in The Boeing Company, 365 NLRB No. 154 (2017). That standard evaluated potential limits to employee speech under a framework which balanced “(i) the nature and extent of the potential impact on NLRA rights, and (ii) legitimate justifications associated with the requirement(s).” Employers may wish to reacquaint themselves with arguments in cases brought under the prior standard, as the current NLRB has already signaled a willingness to overturn certain Biden-era policies. See, e.g., 91 FR 9707, 9708 (publishing a rule rescinding and replacing a prior rule regarding the standard for determining joint employer status under the NLRA). For now, however, recent case law still instructs employers as to the current limits on employee speech. Espinal v. MPI Mgt. LLC, 231 A.D.3d 618 (1st Dep’t 2024) demonstrates how New York courts currently evaluate § 7 claims. In that case, a construction worker alleged that a management company failed to properly protect windows from asbestos debris. The construction worker then warned supervisors about unsafe asbestos abatement at the work site. The court held that the NLRA did not protect the employee’s warning about unsafe asbestos abatement. The court reasoned that the complaint did not allege that the employee engaged in concerted activity within the meaning of § 7. Plaintiff did not allege that he discussed the asbestos containment hazard with other workers, and thus Plaintiff’s speech was not for the purpose of mutual aid or protection. Lessons Learned The Espinal case provides valuable lessons for employers facing claims concerning policies in the workplace. In evaluating the risk posed by a § 7 claim, employers should consider the extent to which an employee shared safety concerns with other employees. Preventing Future Litigation Taken together, New York Labor Law § 201-d and NLRA § 7 provide meaningful protection to employees that may complicate employer attempts to set guidelines on employee speech. Still, employers possess several tools to help mitigate their litigation risk while also maintaining appropriate guardrails on employee speech. First, to prevent litigation stemming from on-the-clock policies, employers may wish to craft guidelines that address when employees may and may not leverage the employer’s brand in personal social media, photoshoots, interviews, or other public content. Second, employers also may wish to issue guidelines advising employees that the firm’s communications or human resources departments would be available to consult with employees engaging in media appearances or sponsored partnerships and to provide guidance on avoiding harm to the employer’s business interests. Third, employers may wish to include social media policies in employee handbooks. Such policies could, for example, remind employees that employee posts on social media may reflect upon the employer, even if the employee is posting off-the-clock. That said, such policies should clarify that they are not meant to limit or interfere with any of the employees’ rights, and specifically state that the policy does not interfere with the employees’ ability to exercise § 7 rights. Indeed, employers may wish to revise policies governing workplace speech, such as impermissible hate speech, to explicitly state that nothing in the policy limits, or should be construed to limit, an employee’s § 7 rights. Finally, in providing guidance on employee speech, employers may wish to consider any relevant public relations concerns. While certain employer actions may be lawful, employers may wish to also evaluate the potential impact of certain actions from a public relations standpoint. Conclusion For off-the-clock conduct, New York Labor Law § 201-d provides meaningful but limited protection for off-duty employee activities. In particular, courts distinguish protected activities from unprotected content-based posts that harm the employer’s business interests. Employers wishing to navigate employee speech issues may wish to document the effects of an employee’s actions on the employer’s business interests as a method to buttress the employers’ potential defenses to § 201-d claims. Indeed, the statute’s material conflict exception gives employers broad authority to regulate employee expression affecting business reputation and relationships. For on-the-clock conduct, NLRA § 7 protects concerted activity for mutual aid or protection but not individual expression or personal brand-building. Current cases will be evaluated under the Stericycle framework. Reprinted with permission from the August 3, 2026 edition of the New York Law Journal © 2026 ALM Global Properties, LLC. All rights reserved. Further duplication without permission is prohibited, contact 877-256-2472 or asset-and-logo-licensing@alm.com.
August 4, 2026
by Nicholas J. Pappas and Nicholas Wing

Social Media
“Hope I don’t get AIDS. Just kidding. I’m white!”: How to get yourself fired for a Facebook post
Social media has created a minefield of concerns for both employees and employers. The news is full of stories of employees documenting their questionable off-duty conduct on social media, or posting comments containing racist or derogatory remarks. Often, the employer—or sometimes, the rest of the online community—will demand that the employee be fired. In such a scenario many employers may be wondering: What could prevent an employer from lawfully terminating an employee based on social media activity, and what steps can employers take to best handle these situations? Recent examples abound: Last year an employee of a large corporate bank was terminated following a racist rant on Facebook. Throngs of customers contacted the bank, threatening to close their accounts if the employee was not fired. The employee was promptly terminated for her “reprehensible” comments. Many readers may remember the notable case of a public relations director in 2013, who, before boarding a flight to South Africa, tweeted: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” Despite her 170 followers, her tweet immediately went viral worldwide. By the time she landed in South Africa eleven hours later, her manager had informed her that she’d been fired. Most recently, on October 31, 2017, a marketing director for a government contracting firm was terminated after a photograph of her flipping off President Trump’s motorcade went viral on social media. In the wake of the September “white nationalist” marches, numerous Twitter accounts were created to identify and draw attention to the participants. Many employers have been inundated with demands that these individuals be terminated, and have been quick to distance themselves from the employees. In this situation, there are several things employers should consider. First, be aware of state and federal laws which may affect the way you might react to employee social media use. For example: Off-duty Conduct Laws. Some states have laws prohibiting employers from disciplining or firing employees for activities pursued in their personal time—including the use of lawful substances such as medical marijuana and tobacco. Protection of Political Views. A few states (and some cities and counties) protect employees from discrimination based on their political views or affiliation. In such a state, terminating or disciplining an employee for purely political social media activity or for political conduct outside the workplace could be illegal. NLRB Protections. The National Labor Relations Act and similar state laws protect employees’ rights to communicate with one other about their employment. More specifically, employees have the right to engage in “protected activity” regarding their workplace—sharing grievances and organizing online in protected activity. Under these laws, an employee who is fired for posting online complaints about their wages, benefits, tip sharing, management, or hours, etc. could have a strong legal claim. As we noted in a recent post, this protection can be quite robust, leading to the reinstatement of a union employee fired after posting: “F*** his mother and his entire f***ing family!!!! What a LOSER!!!! Vote YES for the UNION!!!!!!!” (He was saved by the last sentence, which linked the rant to his union activities.) Prohibitions on Retaliation. Beyond NLRB protections, many employment laws protect employees from retaliation for claiming that their rights have been violated. If an employee complains online about workplace discrimination, harassment, or other legal violations, that employee may be protected. However, at the end of the day most states are “at-will” employment states, meaning both employers and employees are free to terminate the employment relationship at any time with or without reason. Therefore—if an employer determines that an employee’s speech outside the workplace runs counter to the employer’s values or public image, the employer could have solid grounds for termination. While this is not the case in all states (for example, Montana), in the vast majority of states employment is considered at-will. So long as the aforementioned laws are taken into account, chances are good that an employer can safely terminate an employee for objectionable conduct online. While consulting with legal counsel prior to any such termination is recommended, employers can take the following affirmative steps to provide proper procedure in the event of an employee’s worrisome or unacceptable online behavior. Social Media Use Policy. Adopt a policy, included in your handbook, informing employees that their personal social media accounts, online networking account, blogs, and general online posts could get them in trouble at work. Explain what types of content could create problems, including harassing and bullying behavior or discriminatory or offensive language. This can include online conduct that may be associated with the company or which could cause serious interpersonal problems in the workplace. Be Consistent. As with all employment policies, be consistent when enforcing your social media policies. If a female employee is terminated for posting objectionable material on the internet but a male employee is not for the same or similar conduct, the female employee may have a cause of action for sex discrimination. Always enforce your policies consistently to protect your company.
November 10, 2017
by Jillian Kornblatt
Social Media
Second Circuit Holds Pro-Union Sentiment Outweighs Impropriety of Profanity-Laden Rant Against Supervisor, His Mother, and “His Entire ****ing Family”
Use of profanity by employees, whether in the workplace, outside the workplace, or on social media, presents difficult legal issues for the employer, as highlighted by a recent Second Circuit Court of Appeals decision overturning the firing of an employee who engaged in a highly profane Facebook rant against a supervisor. Although an employer has a justifiable interest in keeping profanity out of the workplace, its interest does not overshadow an employee’s Section 7 protected rights to engage in concerted activity under the National Labor Relations Act (“NLRA”). In yet another NLRA-social media decision (see here and here), the court considered whether the vulgar and offensive language – directed at a supervisor – in an employee’s statement advocating for unionization is protected activity under the NLRA. See NLRB v. Pier Sixty, 855 F.3d 115 (2d Cir. 2017). The court held that language was protected and overturned the company’s termination of the employee in question. Two days before a union election, an employee posted the following statement on Facebook: Bob is such a NASTY MOTHER F***ER don’t know how to talk to people!!!!!! F*** his mother and his entire f***ing family!!!! What a LOSER!!!! Vote YES for the UNION!!!!!!! The post was visible to the public for three days before the employee took it down. Company management saw the post before it was removed and terminated the employee. An unfair labor practice charge followed shortly afterward, alleging a violation of section 8(a)(1) of the NLRA. Section 7 of the NLRA guarantees employees the right to “self-organization, to form, join, or assist labor organizations . . . and to engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection.” 29 U.S.C. § 157 (emphasis added). Section 8(a)(1), in turn, protects these rights by prohibiting employers from interfering with, restraining, or coercing employees in the exercise of these rights. 29 U.S.C. § 158(a)(1). Ordinarily, an employer is prohibited from discharging employees for participating in union-election activity, and the employee’s Facebook post did explicitly call for a pro-union vote in the upcoming election. But the protections of the NLRA are not absolute. The National Labor Relations Board (“NLRB” or “Board”) has long held that an employee engaged in “ostensibly protected activity may act in such an abusive manner that he loses the protection” of the NLRA. See NLRB v. City Disposal Sys., Inc., 465 U.S. 822, 837 (1984). Here, the NLRB had ruled in favor of the employee. The Second Circuit upheld the Board, agreeing that the statement came close to, but did not cross, the line. The Board and the court applied a “totality-of-the-circumstances” test. Although the court gave considerable deference to the Administrative Law Judge’s factual findings (which were upheld by the Board), employers can find some comfort in the court’s note that the post seems “to sit at the outer-bounds of protected, union-related comments.” The court provided several reasons for its decision: First, although the post can be characterized as “dominated by vulgar attacks” on the supervisor, the message addresses the workplace concern of how management treats employees, qualifying the post as “concerted activity for the purpose of collective bargaining.” Second, profanity among employees had been consistently tolerated by the employer, so it could reasonably be inferred that the employee was not fired for mere profanity, but for the protected, union-related content of the comment. Third, the employer had engaged in other unlawful, anti-union conduct as the election approached, including threatening pro-union employees with the loss of their jobs or benefits, and by implementing a “no talk” rule prohibiting discussion of union issues. Fourth, the court gave some weight to the fact that this post was made on Facebook—“a key medium of communication among coworkers and a tool for organization in the modern era,” and that the employee apparently (although erroneously) believed the post would not be publicly available. The court found that the Facebook posting was different from an outburst in the presence of customers. Accordingly, there are a few takeaways for employers to keep in mind. Implement a Clear, Written Policy. To effectively discipline employees for using offensive or vulgar language at the workplace, employers should have a clear written policy against profanity that informs employees of the rules regarding the use of profane or vulgar language in their interactions with colleagues and customers. The policy should specify the consequences for violations. Enforce the Policy Consistently and Uniformly. Employers should be consistent in enforcing any policy against profanity in the workplace. Past failures to enforce or to impose appropriate sanctions may tie the employer’s hands in future situations where a sanctionable activity may arguably be clothed with NLRA-protection. (Consistency would necessarily include, for example, applying the policy to profanity by supervisors and managers as well as by line employees. The employer’s tolerance of profanity by supervisors was cited by the court as proof of inconsistent enforcement.) Consistent and uniform enforcement of the policy is key. Be Careful Not to Limit Protected Activities. The enforcement of a policy against profanity or other inappropriate conduct must be balanced against an employee’s right to engage in protected activities under the NRLA. The employer’s other anti-union conduct in the Pier Sixty case was a factor in the decision. The Pier Sixty court has made clear that not all offensive language loses NLRA-protection. This decision confirms courts’ willingness to broadly construe the coverage of the NLRA, especially when considering employee activities on social media. Employers should carefully consider the context of potential profanity policy violations before taking disciplinary actions. When faced with the question of whether to fire an employee who uses vulgar and offensive language in a Facebook post directed at a supervisor and her family, you should first determine whether the subject matter of the Facebook comment touches on any workplace concerns. If not, there may not be NLRA- protected conduct. But if the subject matter—notwithstanding the vulgarity—is arguably related to working terms and conditions, you should take extra caution to make sure that any discipline will not run afoul of the NLRA. Consider the company’s practice with regard to policing profanity at work. If the company has tolerated profanity use among its employees in the past, you may not be in a good position to sanction an employee for a statement that, although offensive, may be protected under the NLRA.
July 7, 2017
by Jillian Kornblatt
